The 92% Coffee: A Love Letter to Black Women Who Pour Into Everyone — and Are Learning to Pour Into Themselves
There’s a quiet moment in the morning — before the emails start, before the kids wake up, before the world expects you to show up in every role you carry — where the first sip of coffee feels like breathing again.
For Black women, that moment isn’t small.
It’s sacred.
At The 92% Coffee, we didn’t just build a brand. We built a reminder:
You deserve something that pours into you with the same strength, depth, and richness that you give to everyone else.
Why 92%? Why Black Women?
Because research consistently shows what many of us already feel:
- Black women experience the highest levels of emotional labor in families and workplaces (Arlie Hochschild, UC Berkeley).
- They are the backbone of community care networks, carrying the weight of cultural, spiritual, and generational responsibility (Dr. Patricia Hill Collins).
- They are often expected to stay “strong” even when exhausted — the “Superwoman Schema” defined by Dr. Cheryl Woods-Giscombé.
In simple terms:
Black women pour out 100% — and often leave only 8% for themselves.
The 92% Coffee was created to help reclaim that missing percentage.
Coffee as a Ritual of Rest
Coffee is more than a drink.
It is ritual.
It is affirmation.
It is a pause that whispers, “You matter too.”
Studies from Harvard and the Journal of Positive Psychology show that morning rituals — especially those involving warmth, intentional breathing, and sensory cues — reduce stress and build emotional resilience.
For Black women, who carry invisible layers of labor, this ritual becomes even more powerful.
The 92% Coffee is crafted for this moment:
- Single-origin beans chosen for depth, boldness, and clarity
- Roasted with intention — honoring African origins
- Designed with a brand message that affirms, not demands
Every bag says: “Pour Into Yourself.”
Not as a slogan — but as a lifestyle shift.
Honoring Black Women Through Quality
Africa is the birthplace of coffee, and African women have been cultivating and sustaining coffee economies for generations.
Our Kenya AA and Kenya PB offerings honor their legacy:
- AA beans: bold, wine-like flavor, bright acidity, vibrant aromatics
- PB (Peaberry) beans: rare, luxurious, and known for intensity, sweetness, and complexity
These beans mirror the women we celebrate:
Strong. Complex. Beautiful. Rich in depth and character.
A Moment That Belongs to You
When a Black woman sits down with a cup of The 92% Coffee, it is not just caffeine.
It is reclamation.
A rebellion against expectation.
A honoring of self.
As Audre Lorde said:
“Caring for myself is not self-indulgence, it is self-preservation.”
Your morning cup becomes an act of truth.
For the Black Woman Who…
- carries generations on her back
- shows up even when tired
- leads even when she’d rather rest
- loves deeply even when unacknowledged
- is learning — finally — to choose herself
This brand was created for you.
Not just to sell coffee — but to speak to your spirit.
The 92% Coffee Is More Than a Brand — It’s a Movement
A movement that says:
- You deserve luxury.
- You deserve intention.
- You deserve flavors as bold as your story.
- You deserve to start your day with something crafted in honor of your power.
So tomorrow morning, when you pour that cup, breathe deeply.
Let it remind you:
You are worthy of the same love, energy, and devotion you give the world — every single day.
And this time — you’re pouring into yourself.